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Research Paper | Marketing | United States of America | Volume 14 Issue 3, March 2025 | Popularity: 5.1 / 10
Integration of Digital Technologies in the Sales Processes of Floral Products
Vardanyan Garri
Abstract: The article examines the challenges and specifics of integrating digital technologies into the sales processes of floral products, which represents a relevant research area. The significance of this topic is driven by the growth of e - commerce, shifts in consumer preferences, and the rapid development of innovative marketing strategies. Despite the active adoption of digital tools in the floral business, there are considerable contradictions in assessing their effectiveness, their impact on the economic stability of enterprises, and their role in shaping customer demand. The aim of the study is to analyze the specifics of digitalizing floral product sales, identify key trends and barriers, and explore future prospects for this segment. The study reviews the latest approaches to logistics, order personalization, and sustainable development. It concludes that digitalization in this sector presents both new opportunities and significant challenges. Promising directions include personalized composition selection algorithms, the use of artificial intelligence for demand forecasting, and the automation of logistics processes. However, challenges remain, including cost management, product quality assurance, and the insufficient digital literacy of industry representatives. The findings presented in this article will be useful for entrepreneurs engaged in online floral sales, marketers, and researchers in e - commerce.
Keywords: personalization algorithms, artificial intelligence, social media marketing, demand forecasting, floral product sales, floral business, e - commerce, digitalization
Edition: Volume 14 Issue 3, March 2025
Pages: 1629 - 1633
DOI: https://www.doi.org/10.21275/MS25320085310
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