The Role of Media in the Success of the Voice of the People Party

Betnaphi Carlene Kharpuri

Abstract: The article examines how media, across historical and contemporary contexts, has shaped political awareness and mobilisation in Meghalaya. It outlines the crucial role played by newspapers, journals, songs, and local publications during the Hill State Movement, highlighting how these mediums helped cultivate political consciousness and unify communities. The discussion then shifts to modern communication practices, where digital platforms, social media, and podcasts have become central channels for political outreach, especially among younger voters. The emergence of the Voice of the People Party provides a recent example of how targeted online strategies, accessible digital content, and culturally relevant media, including political anthems, have strengthened voter engagement and expanded a party?s influence. Overall, the narrative illustrates how media continues to influence democratic processes and shape political participation in Meghalaya.

Keywords: Media influence, Meghalaya politics, social media outreach, Hill State Movement, political communication

How to Cite?: Betnaphi Carlene Kharpuri, "The Role of Media in the Success of the Voice of the People Party", Volume 14 Issue 12, December 2025, International Journal of Science and Research (IJSR), Pages: 598-599, https://www.ijsr.net/getabstract.php?paperid=MR251206185725, DOI: https://dx.doi.org/10.21275/MR251206185725