International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Research Paper | Tourism | India | Volume 13 Issue 2, February 2024 | Rating: 4.6 / 10

Brand Awareness towards Caravan Services in India

G Abhishek [2]

Abstract: This article explores the burgeoning popularity of caravan services in India, underscoring brand awareness as a crucial factor for success in this nascent industry. With a focus on India?s rich cultural and geographical diversity, the paper examines how caravan tourism offers a unique blend of freedom, adventure, and mobility, appealing to contemporary adventurers seeking to explore the country in a novel way. Through a detailed analysis of factors influencing brand awareness such as advertising, customer reviews, service quality, and regional preferences the study highlights the strategic importance of marketing investments, exceptional service delivery, technological integration, and community engagement in building a strong brand presence. It further discusses the role of demographics in shaping perceptions of caravan services, providing insights for service providers to tailor their offerings. The findings suggest that a robust brand awareness strategy can significantly enhance customer trust, loyalty, and ultimately, market share in India?s competitive tourism landscape.

Keywords: caravan tourism, brand awareness, marketing strategies, consumer behavior

Edition: Volume 13 Issue 2, February 2024,

Pages: 874 - 877

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