To Study Consumer Awareness and Preference of E-Pharmacy during the COVID Period: With Reference to Coimbatore City
Abstract: The pharmaceutical business is one of the world's largest. According to the equity master report, it ranks third in volume sales and sixteenth in incentive. The terms "digital marketing" and "electronic marketing" are frequently used interchangeably. Pharmacy Company sells prescription drugs and other healthcare products online. Indian pharmacies are currently operating both online and offline. We are all consumers unique. Some people like a product or service that others do not. Consumer behaviour and buying habits may help determine the various factors that impact a customer's purchase choice. COVID-19 is a new sickness for the whole world. It has a big impact on people's lives, especially their health. Covid-19 has revolutionised the consumer's business environment and shopping behaviours. Customers may refuse many items, but not medications. With e-pharmacy, people may order medications and other pharmaceutical supplies from the convenience of their homes. Geography affects consumer preferences and buying habits. This study's purpose is to learn more about consumers' attitudes about online pharmacies. The validity of this study is evaluated by the replies to a survey (N=250). Although e-pharmacies are important to the Indian economy and health care system, the legal environment is similar. The pandemic has increased the use of online e-pharmacies in Coimbatore, the survey found.
Keywords: E-Pharmacy, Medicines, COVID 19, Consumer, Buying, Behavior, Online
How to Cite?: Nandagopan G, "To Study Consumer Awareness and Preference of E-Pharmacy during the COVID Period: With Reference to Coimbatore City", Volume 11 Issue 5, May 2022, International Journal of Science and Research (IJSR), Pages: 1594-1599, https://www.ijsr.net/getabstract.php?paperid=MR22518214742, DOI: https://dx.doi.org/10.21275/MR22518214742