A Study on Customers? Notion on Adoption of Virtual Banking with Special Reference to Customers in Chennai City

Kamila Sharmin I

Abstract: Virtual banking plays a critical role in these days' international in which human beings are searching past the conventional way of going to the bank for doing their bank transactions. Internet banking has converted the conventional manner of banking and has delivered new dimensions to the banking quarter. This study describes the contemporary kingdom of Virtual banking and discusses customers' belief on adoption of virtual banking in Indian context. Virtual banking has enabled the banks to decorate its operation and powerful cost reducing, but looking at the worldwide context, it still has a protracted way to head. This paper gives an in depth take a look at of clients' perception and their adaptability to these revolutionary modifications in banking. A primary survey becomes performed using a based questionnaire on the customers' stage of satisfaction and their expectancies concerning various Virtual banking services. The take a look at establishes the truth that customers are within the manner of getting acclimatized with the belief of Virtual banking and that no matter all of the challenges, their notion in the direction of Virtualization's rapid converting.

Keywords: Customers' notion, virtual banking, Adaptability of Indian banks

Edition: Volume 10 Issue 10, October 2021,

Pages: 209 - 213