International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064




Downloads: 122 | Views: 173

Research Paper | Construction Management | India | Volume 1 Issue 3, December 2012 | Rating: 6.7 / 10


Integration of Business and Technology Strategy Gramin Saur Urja

Sameer Jain


Abstract: At Gramin Saur Urja concept we know that with Indian economy growing at 9 % and with limited energy resources it becomes imputable for the country to discover alternate sources of energy, preferably renewable in nature. Most of the rural poor population lives in darkness due to erratic power supply. Though the renewable sources are limited and costlier, yet that is so due to high subsidies provided to conventional energy sources, still, power losses due to transmission are even higher. Therefore, it would be a good idea to take to power generation to peoples rooftop and also give them provision for self installation and service in terms of formal trainings about the technology involved and the practical settings of the same. The concept is so as to increase the usage of greener technologies in rural areas which would facilitate not only power savings, but also environment conservation. The aim of this concept would be to provide feasible plan of implementation which could be reproduced at a large scale commercially and yet remain cost effective. The objectives of Gramin Saur Urja is to create a market for renewable energy sources in tier 2 and tier 3 cities which are otherwise deprived of proper power supply through conventional means opportunities. The keys to success of Gramin Saur Urja are large scale marketing and production, providing cost effective solutions to the rural clients and generating repeat customers. The local market for this business is new and is wide open for new and expanding sources of renewable energy as power supply in rural and suburban areas is highly erratic. The initial financial analysis of the business shows immense potential and growth opportunity. A computer renewable energy business is not easy to start and operate, requires high initial investments and has unspecified demand. Implementing this plan, in addition with a detailed and comprehensive marketing plan will ensure that Gramin Saur Urja Concept becomes a profitable venture.


Keywords: Renewable, Gramin Saur Urja, Conventional, rural, suburban areas


Edition: Volume 1 Issue 3, December 2012,


Pages: 64 - 67


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