International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Fashion and Textiles | India | Volume 13 Issue 5, May 2024 | Rating: 4.6 / 10


Navigating the Digital Frontier: E-Commerce, E-Marketing, and Future Trends in Fashion E-Tailing

Monika Negi


Abstract: E-marketing has revolutionized commerce, integrating modern technology with traditional principles. The internet's pivotal role in communication and commerce has reshaped the fashion industry, fueling the rise of online fashion shopping. With significant growth prospects and evolving consumer habits, understanding the dynamics of e-tailing is crucial. This comprehensive overview delves into the evolution of e-commerce, the impact of digital marketing on fashion, consumer behavior trends, and the role of sustainability in e-tailing. Furthermore, it explores future trends such as personalized shopping experiences, augmented reality integration, and sustainability initiatives, shaping the future landscape of fashion e-tailing.


Keywords: E-commerce, E-marketing, Fashion industry, Online shopping, Consumer behavior, Sustainability, Future trends


Edition: Volume 13 Issue 5, May 2024,


Pages: 1739 - 1743


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