International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Management | Uganda | Volume 13 Issue 4, April 2024 | Rating: 5.2 / 10


The Impact of Motivation on Employee Performance: A Case Study of Hormuud Company in Somalia?s Capital

Abdullahi Hussein Mohamed | Nafiso Nuur Mohamed | Aina Obe Shamsuddin Bolatito


Abstract: This study examines the crucial relationship between employee motivation and performance at Hormuud Company, a prominent telecommunications company situated in Mogadishu, Somalia. Motivation plays a crucial role in enhancing employee productivity, job satisfaction, and overall organizational success. By analyzing the motivational strategies implemented by Hormuud Company and their effects on employee performance, this research aims to provide valuable insights into the relationship between motivation and employee outcomes in a specific organizational context. The study employs qualitative insights from observation of the company. This strategy is used to evaluate the effects of different motivating tactics on staff productivity and work satisfaction. The results indicate that both internal and external motivating variables have a substantial impact on the levels of employee performance. The study specifically emphasises the significance of acknowledgement, chances for professional growth, and attractive remuneration packages in improving staff efficiency by contributing to the existing literature on human resource management offering practical implications for organizations seeking to improve employee performance through effective motivational strategies. Furthermore, the study reveals the significance of organisational culture in cultivating a motivated workforce. These findings enhance comprehension of the dynamics of motivation within Somalia's changing business environment, providing substantial implications for theoretical and practical applications. Guidelines are offered for Hormuud Company and other comparable organisations aiming to enhance employee performance by using efficient motivator tactics. This case study contributes to the scholarly discussion on employee motivation and provides a practical framework for improving organisational efficiency and employee satisfaction under difficult economic and social conditions.


Keywords: Employee Motivation, Hormuud Company, Telecommunication Industry, Job Satisfaction, Somalia


Edition: Volume 13 Issue 4, April 2024,


Pages: 411 - 417


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