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Research Paper | Business Management | Brunei | Volume 9 Issue 2, February 2020

The Utilization of Social Media as a Main Business Platform in a Small Developing Country: A Case Study of SMEs in Brunei Darussalam

Dayangku Alizatul Nur Intan Pengiran Haji Ali

Abstract: With the emergence of the Internet has changed the way companies conduct their business operations especially in this digital era where businesses need to cope with the digital advancement in order to stay competitive and survive in the marketplace. The increasing number of social media usage has attracted enterprises to use this platform including small and medium enterprises (SMEs). Small and medium enterprises (SMEs) have been increasingly use social media as a way to conduct their business. The purpose of this research study is to examine the benefits of using social media to SMEs in Brunei Darussalam. The research was based on quantitative method where online survey were distributed through social media platforms. The findings found that SMEs use social media platform as a way to engage and communicate with customers and utilize the platform to do their marketing strategy and be able to reach a wider audience.

Keywords: Social media, Small and Medium Enterprises SMEs, Brunei Darussalam, Marketing

Edition: Volume 9 Issue 2, February 2020,

Pages: 242 - 249