The Creation of a Strategic Alliance - A Factor for the Successful Development of a Small Construction Firm

Aneta Marichova

Abstract: On the construction market work too many, mostly small firms, which usually have no strategy and are ready to do anything to have a job or have more work. One of the most complex and relatively poorly developed problem is related to the development of a strategy for small and medium-sized construction firms - SMEs, which can be adapted to their particularities and successfully implemented in their activities. Successfully solving this problem can provide the small business with the desired specialization and differentiation, stabilize their market positions and build competitive advantage in the face of constant technological and market changes. The aim of the study is: 1) to analyze the perspectives of the small firm, which according to the author are mainly related to the creation of union with other companies; 2) to develop a model for creating a strategic alliance and managerial actions of the small company that allow building competitive advantages and performance in a dynamic external and internal environment.

Keywords: Construction Market, Management Practices, Small and Medium-Sized Firms - SMEs, Strategic Alliance