International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 87 | Views: 171

Research Paper | Management | Malaysia | Volume 8 Issue 10, October 2019


Research on the Buying Behavior and the Description of Cellphone Companys Customers

Hong Fuchun


Abstract: Through market analysis, the marketing strategy of mobile phone is formulated, and the marketing strategy of mobile phone is further developed based on 4Ps. At last, the guarantee of its mobile phone marketing strategy is put forward. I hope this paper can provide guidance for the marketing of mobile phone, and also provide some reference significance for the marketing of similar products.


Keywords: Meizu, Smartphone, Marketing Strategy, Overseas Market, customer, buying behavior


Edition: Volume 8 Issue 10, October 2019,


Pages: 846 - 847


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