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Research Paper | Management | Volume 8 Issue 6, June 2019 | Pages: 2266 - 2276 | Japan
A Study of B2B Business Marketing Plan: Mitsubishi Heavy Industries - Crystal Mover
Abstract: Mitsubishi Heavy Industries (MHI) is a global leader in delivering proven transportation solutions, with several decades of experience successfully supplying a broad range of advanced transportation systems for urban (intra-city and inter-city) and airport applications. This study made a B2B marketing plan for MHI to provide a LRT service for the one of the most famous resort city Macao and Macao people. By environmental analysis, industrial analysis, competitive analysis, and target market analysis, this study got a EFE (External factors evaluation) Matrix, a IFE (Internal Factors Evaluation) Matrix, a SWOT Matrix, and completed a marketing plan including hierarchy of strategies with a financial plan.
Keywords: B2B Marketing Plan, Transportation, Mitsubishi Heavy Industries, Pearl River Delta
How to Cite?: Zhang Minghao, "A Study of B2B Business Marketing Plan: Mitsubishi Heavy Industries - Crystal Mover", Volume 8 Issue 6, June 2019, International Journal of Science and Research (IJSR), Pages: 2266-2276, https://www.ijsr.net/getabstract.php?paperid=ART20199189, DOI: https://dx.doi.org/10.21275/ART20199189