International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 131 | Views: 223

Research Paper | Management | Japan | Volume 8 Issue 6, June 2019 | Rating: 6.3 / 10


A Study of B2B Business Marketing Plan: Mitsubishi Heavy Industries - Crystal Mover

Zhang Minghao


Abstract: Mitsubishi Heavy Industries (MHI) is a global leader in delivering proven transportation solutions, with several decades of experience successfully supplying a broad range of advanced transportation systems for urban (intra-city and inter-city) and airport applications. This study made a B2B marketing plan for MHI to provide a LRT service for the one of the most famous resort city Macao and Macao people. By environmental analysis, industrial analysis, competitive analysis, and target market analysis, this study got a EFE (External factors evaluation) Matrix, a IFE (Internal Factors Evaluation) Matrix, a SWOT Matrix, and completed a marketing plan including hierarchy of strategies with a financial plan.


Keywords: B2B Marketing Plan, Transportation, Mitsubishi Heavy Industries, Pearl River Delta


Edition: Volume 8 Issue 6, June 2019,


Pages: 2266 - 2276


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