The Factors Affecting Interest and Intensity Use of Internet Banking

I Gusti Agung Ayu Mas Candraeni | A.A.N.B. Dwirandra | I Nym. Wijana Asmara Putra

Abstract: This research was conducted at Bank Swasta X Denpasar. With a sample study is where the customers have the job as an entrepreneur, using internet banking. The study period is 2015. Methods of collecting research data with questionnaires distributed and using multiple linear regression analysis techniques. The result of this research is the perception of system quality have a significant effect on the interest of internet banking usage, the perception of quality of information and perception of user satisfaction has no significant effect on the interest of internet banking usage. This means that only the quality of the system influences the interest of the customers using internet banking. Tests on factors that affect the intensity of the use of the results are the perception of system quality, perceptions of quality information and perceptions of satisfaction of the users did not significantly influence the intensity of internet banking. The conclusion of this research is that perception of system quality at Bank Swasta X has an effect on the interest of internet banking usage, while the perception of information quality and perception of user satisfaction at Bank Swasta X has no effect on internet banking usage. Perception of system quality, quality of information and user satisfaction at Bank Swasta X has no effect on the intensity of internet banking usage. The recommended suggestion is for the developer of the indicator of the studied factor to be more specific in terms of internet banking usage.

Keywords: quality of system, quality of information, user satisfaction, interest of internet banking usage, intensity of internet banking usage, internet banking

Edition: Volume 7 Issue 8, August 2018,

Pages: 1346 - 1353