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Research Paper | Business Management | Indonesia | Volume 7 Issue 8, August 2018

Constructing a Strategy Map for Startup XYZ Using Balanced Scorecards Strategy Map

Adhe Okthalia | Fajar S. A. Prabowo

Abstract: The success rate of ASEAN startups is quite low, Startup Company tends to fail and file bankruptcy before even reaching the fifth year from its establishment year. This is, however, have a correlation to the ability of how startups manage to conduct a suitable strategy for their companies to grow and sustain in the long run. In the past years, companies were measured by how much growth and revenue they are achieving as the strategic indicator. Financial measures and targets had been the only indicator of the success of the company. The result of this prescriptive research shows that there are some strategic ways the upper management can consider the strategy to be executed to the company in which it is not limited to one or two perspectives that are believed to increase shareholders value, but it can come from all perspectives in balanced. There are some strategic ways the upper management can consider the strategy to be executed to the company in which can come from all perspectives in balanced. The purpose of this research is to come out with a strategy map for Startup XYZ and to come up with improvement suggestion based on four perspectives in Balanced Scorecard

Keywords: Strategy Map, Balanced Scorecard Strategy Map, Strategy Management, Kaplan and Nortons Balanced Scorecard

Edition: Volume 7 Issue 8, August 2018,

Pages: 1566 - 1570