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Research Paper | Management | India | Volume 8 Issue 5, May 2019

Role of Direct Selling Guidelines 2016 in Relation with MLM Industry in India

Vaishali Dwivedi | Dr. Preeti Singh ^[3]

Abstract: The powerful appearance of Direct Selling in the Indian market is remarked more than mere a substitute marketing and allocation medium. At present Direct Selling is a distinct mode of business because of its revolutionary way of connecting common people as an important member of their approach to develop the marketing network. On the other hand the Direct Selling industry has seen low participation of native companies due to the undeveloped governing prospect in the industry and the existing players were facing a mistrust in the eyes of the consumers of being a fraud pyramid or ponzi scheme. The Direct Selling Guidelines was the need of the hour to provide insights about the genuine Direct Selling Companies. It will help enhance the faith of the financier and capitalist in the Industry as well as draw attention of the foreign companies also. Uptill now these guidelines are adopted by many states to safeguard the interest of their Direct Selling Companies.

Keywords: Direct Selling Guidelines, Multi-level Marketing, Direct Selling Industry

Edition: Volume 8 Issue 5, May 2019,

Pages: 1598 - 1600