A Study of Customer Perception towards E-Banking - In Indore City of Madhya Pradesh

Dr. R. K. Vipat

Abstract: Internet banking also called as E-banking is a topic receiving great recognition in the banking sector and its regulatory body. Along with the other concerned areas of the E-commerce, E-banking also holds a strong place of discussion. Banks today have facilitated a high level of convenience to its customers by offering banking services through electronic mediums such as, Internet and mobile banking. This research paper tends to gather conceptual perspectives on the role and nature of E-services, and the e-service experience. Recent advances in technology have created a surge in technology-based service or e-services, and there is an increased recognition of its role in differentiation and customer interfaces.

Keywords: E-Banking, customer perception, banking services, risk perceived