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Research Paper | Business Management | Somalia | Volume 8 Issue 1, January 2019

The Impact of Sales Promotion and Customer Satisfaction in Some Selected Mogadishu Shopping Centers

Mowlid Mohamed Isse

Abstract: This survey, desired to examine the impact of sales promotion on consumer satisfaction. This research also targets to find out various sales promotional on consumer satisfaction in the shopping Centers in Mogadishu Somalia. This research was conducted through a descriptive research design. The descriptive study design was considered appropriate as it enables description of the features of certain groups, estimation of the proportion of people who possess certain characteristics and making of predictions. The study collects quantitative data in the course of master data from the customers of the Shopping Centers, using a semi- structured questionnaire. Quantitative data were analyzed by descriptive analysis while qualitative data through content analysis. The sample size of this study was about 60 respondents. Overall study shows that the sales promotion is significantly correlated to customer satisfaction at level of significance. After seeing all the resolutions which are being mentioned the previous tables, it is clear that sales promotion is immediately impressed by customer satisfaction these two variables have a confidential relationship. The subject, therefore, advocates that the management of Shopping centers should formulate comprehensive and efficient sales promotion tools that try to establish brand awareness, creating favorable brand attitudes, gaining market share, leading satisfaction, building brand loyalty and increasing gross revenue.

Keywords: Price discount, Buy one- get one free, Free Sampling, Coupon discount and customer satisfaction

Edition: Volume 8 Issue 1, January 2019,

Pages: 1024 - 1025