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Research Proposals or Synopsis | Management | India | Volume 7 Issue 8, August 2018

Perception towards Ayurvedic Tourist Special Reference towards Coimbatore City

Dr. K. Prince Paul Antony | S R. Kritikaa

Abstract: Health tourism or medical tourism is a booming niche tourism market in the tourism industry. The main reason for the increasing trend is the highest cost treatment, long waiting time less insurance coverage in developed countries. And the attitude of people to spend holidays in quality manner with aim improving health to profile the domestic tourists visiting Coimbatore for Ayurveda treatment. To identify various destinations attributes attracting health tourism in Coimbatore. In India, Coimbatore is emerging as the prime destination for Ayurveda health tourism. It is famous for tourist attractions like hill stations and Ayurveda. Ayurveda medical practice is the most ancient medical system which is popular in Kerala where it is practiced in a traditional way. The presence of moisture in the air and on the surface of skin makes it an ideal place for natural medicines to work effectively at their higher levels. Good rich and Goodrich (19872017) defined medical tourism at the best attempt on the part of tourists by deliberately promoting its healthcare services and facilities in addition to its regular tourists amenities. The high cost of treatment, long waiting time less insurance coverage in developed countries

Keywords: Health tourism, rejenuative Ayurvedic treatments, destination Ayurveda

Edition: Volume 7 Issue 8, August 2018,

Pages: 19 - 23