Research on Financial Knowledge Transmission Path Based on Micro-Video

Yang Pengbo, Wang Mimi, Zhao Meiling

Abstract: This paper analyzes the financial knowledge of poor farmers and finds that the poverty-stricken farmers' financial knowledge learning channels are single and low in effectiveness, which leads to their lack of financial knowledge, which leads to poor financial poverty alleviation. In view of the low income level, fragmentation of time and weak learning ability of poor farmers, it is recommended that poor farmers use micro-video to learn financial knowledge and propose specific implementation paths.

Keywords: Micro-video, Financial knowledge, Financial poverty alleviation