Green Marketing - A Changing Concept in Modern Business

Swathi Krishna

Abstract: Environmentally responsible or green marketing refers to the satisfaction of consumer needs, wants and desires in conjuction with the preservation and conservation of the natural environment

Keywords: Ecological marketing, Sustainable development, Eco-friendly product

How to Cite?: Swathi Krishna, "Green Marketing - A Changing Concept in Modern Business", Volume 7 Issue 12, December 2018, International Journal of Science and Research (IJSR), Pages: 857-858, https://www.ijsr.net/getabstract.php?paperid=ART20193664, DOI: https://dx.doi.org/10.21275/ART20193664