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Informative Article | Management | India | Volume 7 Issue 11, November 2018

Service Marketing with Reference to Hotel Industry in India

K. Parveen Banu

Abstract: Hotel industry in India is one of the fastest growing service sectors of the country. Today the hotels are classified according to their service rendered to the customers. After globalization hotel industry is striving to provide their service at low cost to different customers with the most progressive gaining an edge over the competition. Many revolution have been made with advancement of technology changed the face of industry, making effortless for everyone to book a memorable vacation or dine with few simple steps with the help of mobile apps. Not only this hospitality sector is witnessing a healthy growth and accounts for 7.5 per cent of the country's GDP. So the government has to take more initiatives to improve this sector to create world renowned hotels by providing incentives and guidance. Today many world class hotels were emerged in India but at world level we are still in seventh place and through the service of this sector it has to be upgraded in positive manner.

Keywords: Hospitality, Technology, Globalization, Hotels, Service

Edition: Volume 7 Issue 11, November 2018,

Pages: 329 - 331