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Research Paper | Communication or Media Studies | Indonesia | Volume 7 Issue 10, October 2018

Political Marketing of Legislative Members at the Regional Level (DPRD) of Nunukan Regency in North Kalimantan Province in 2019

Sahar ^[42] | Anief Arifianto | Fikih Riyan Saputra

Abstract: For the first time in the history of the nation, Indonesia will hold a General Electionsimultaneously in 2019. Unlike the previous elections, in 2019 the people of Indonesia will elect the President and Vice-President as well as their legislators, at the same time. Various strategies were also carried out by political parties and by legislative candidates to win the election. Likewise, incumbent legislative candidates do not automatically gain sympathy and support from the voting community because they have been elected in the previous election period, but incumbent candidates must also have an accurate strategy to win the election so that they can be re-elected legislators. This is what causes the political marketing factor to be an important factor in winning the election, both the legislative and presidential elections. This political marketing strategy includes segmentating, targeting, positioning and political product mixing. This study uses a type of qualitative research with analytical descriptive methods. The results showed that political marketing (both political strategy and political product mix) played an important role in winning the incumbent legislative candidates in the upcoming election of members of the Nunukan District Parliament in 2019.

Keywords: Political Communication, Legislative General Election, Indonesia

Edition: Volume 7 Issue 10, October 2018,

Pages: 1251 - 1256