Breaking Monopoly in Digital Markets

Ayushi Narula, Kaustubh Saxena, Cheena Agarwal, Kartik Goyal

Abstract: This research analyses the existence of various Digital Monopolies in the internet space and discusses the factors that leads to the creation of monopolies in digital space and contrasts it with normal markets The effect of Networking and Availability of data with the major monopolistic giants have on the market dynamics and the entry barriers has also been discussed. The paper discusses three case studies centered around Facebook-Myspace, Google-Bing. And Various messaging apps around the world. The niche markets and data collection strategy play a particularly important role in breaking the monopolies around the world. Digital Monopolies work by creating an ecosystem of the various elements around their core product which makes it even more difficult to compete with them. During the research a comparison of the core product of various companies and their supporting ecosystem has been done in detail. The Paper has analyzed various companies that entered the digital Markets and captured their fair share of customers/users breaking the existing monopolies

Keywords: Digital Markets, Monopolies, Networking effect, Niche Markets