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Research Paper | Finance | Saudi Arabia | Volume 7 Issue 10, October 2018

Does the Leadership Mediate the Relationship between Customer Orientation and Financial Performance? Case Study on Sudanese Banks

Osama Mohamed Ahmed Enad ^[2] | Tagreed Awad Abdel Halim

Abstract: This study aims to investigate the relationship between between customer orientation and financial performance, the mediating effect of leadership, the data have been collected from 65 employees and manager of Sudanese banks. Questionnaire was used to collect the data, overall response rate was 76 %. Many statistic tools have been utilized, reliability test, exploratory factor analysis, correlation analysis and hierarchical regression to the goodness of measures and interrelationships. The results showed that customer orientation significantly influenced the financial performance, also leadership significantly influenced the customer orientation, alongside the significantly association between the customer orientation and leadership

Keywords: customer orientation, financial performance, leadership

Edition: Volume 7 Issue 10, October 2018,

Pages: 365 - 372