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Research Paper | Management | China | Volume 7 Issue 3, March 2018

Face Changes by the Use of Management Ideas-Take China Evergrande Group as an Example

Ying Tian | Zengrui Tian ^[2] | Yang Han

Abstract: Chinese housing industry is heavily driven by political power through industries policies and recent ten years are witnessing great changes in this area. Hence, how an organization responds to these changes properly in order to stay competitive position is a big issue. This paper explores how the Evergrande Group should face the political changes by use of frameworks and theories in the field of business model, strategy and leadership and reveals the close connection among these subject areas. Most importantly, several personal recommendations about better adaptation to political changes on behalf of the Evergrande Group are provided in this paper, which may shed light on the future operation of the organization.

Keywords: political changes, the Evergrande Group, business model, strategy, leadership

Edition: Volume 7 Issue 3, March 2018,

Pages: 1537 - 1541