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Research Paper | Business Management | Indonesia | Volume 7 Issue 2, February 2018

Analysis of Factors Influencing Adoption of Mobile Banking in Indonesia

Andi Ilham Zulfauzy | Indira Rachmawati ^[5]

Abstract: The percentage of mobile banking users in Indonesia is still low compared to the internet users and smartphone users. Whereas, mobile banking has some features which is its users will have more productivity and benefits if they are using it. This phenomenon could leads Indonesian people to unproductivity while time utilization will be more important as the changes of Indonesia and overseas economic condition. Eight factors are predicted to be the factors that may influence the mobile banking adoption. The factors represented by using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) with extension of trust. The purpose of this study is to investigate the factors influencing behavioural intention and adoption of Mobile banking by customers of Indonesian 4 top banks. Cross-sectional data was collected by conducting an online survey questionnaire completed by 385 respondents. The results show performance expectancy, social influence, hedonic motivation, price value, and trust has positive influence to behavioral intention while effort expectancy has no positive influence to behavioral intention. Effort expectancy and trust have positive influence to performance expectancy. Behavioral intention has positive influence to adoption.

Keywords: adoption, mobile banking, SEM, trust, UTAUT2

Edition: Volume 7 Issue 2, February 2018,

Pages: 868 - 874