Factors Motivation Affecting Customers Behavioral to Purchase Sporting Event

Asiah Mohd Pilus, Rosli Saadan, Nagoor Meera Abdullah, Mohd Sofian Omar Fauzee

Abstract: Understanding the concepts motivation attachment and customer desire is a great significance to sport marketers, as it assists them to better tailor events. Thus make sports product more attractive and successful in the marketing strategies. The purpose of this study is to investigate the factors motivation attachment and spectators desire to return at football arena. This research revealed that there is a significant high affected between motivation attachment and spectators? desires to purchase football league tickets. This study revealed that sport marketer should sustain assessment attachment factors for planning marketing strategies and encourage sports customers desire to purchase. Also, sport club managers consider behavioral factors to maximize the level of customers? desire and repurchase sports event.

Keywords: stadium, customer desire, motivation attachment, sports event, sports industry

How to Cite?: Asiah Mohd Pilus, Rosli Saadan, Nagoor Meera Abdullah, Mohd Sofian Omar Fauzee, "Factors Motivation Affecting Customers Behavioral to Purchase Sporting Event", Volume 7 Issue 7, July 2018, International Journal of Science and Research (IJSR), Pages: 367-369, https://www.ijsr.net/getabstract.php?paperid=ART20183858, DOI: https://dx.doi.org/10.21275/ART20183858