Customer Satisfaction on Roots Products with Reference to Roots Industries Pvt. Ltd., Coimbatore

Dr. R. Janakiraman, Dr. P. Nagarajan

Abstract: Customer satisfaction is an concept and the actual manifestation of the state of satisfaction that will vary from person to person and product / service to product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate. The level of satisfaction can also vary depending on other factors of the customer, such as other products against which the customer can compare the organization & #039, s products. The main objectives in this study customer awareness and satisfaction. Data were collected 150 respondents selected and using convenient sampling method, findings related

Keywords: Key wards customer satisfaction, customer awareness, Psychological factor, Roots industry, Roots product,

How to Cite?: Dr. R. Janakiraman, Dr. P. Nagarajan, "Customer Satisfaction on Roots Products with Reference to Roots Industries Pvt. Ltd., Coimbatore", Volume 7 Issue 4, April 2018, International Journal of Science and Research (IJSR), Pages: 537-540, https://www.ijsr.net/getabstract.php?paperid=ART20181082, DOI: https://dx.doi.org/10.21275/ART20181082