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Iraq | Business Management | Volume 7 Issue 2, February 2018 | Pages: 387 - 392
Classification of Customer Requirements Using the Kano Model - A Case Study at the Project of (Basmaya Residential City)
Abstract: The success of the projects is achieved by providing what customers want and using the Kano model helps to categorize the requirements of the customers, focus on the important requirement, and thus lead to achieving the goal of the projects is to win the satisfaction of customers.
Keywords: Kano Model, Classification of Customer Requirements
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