Downloads: 111 | Views: 265
Case Studies | Industrial Engineering | Indonesia | Volume 7 Issue 1, January 2018 | Popularity: 6.7 / 10
Gap Analysis between External and Internal Profile (Case Study of PT. X)
Daisy Ade Riany Diem
Abstract: As a new chemical manufacturing company in the field of pulp and paper, PT. X must have strategy determination in order to synergize the strengths of internal resources and the environment at a strategic point of competition. One way of doing so is by competitive audit. This case study aimed to analyze the gap between PT. Xs external profile business environment and internal profile to determine PT. Xs position and level of competition in the present and decision making in the future. The approach taken based on four components which are customer, company, competitor and change as used in The Strategic Marketing Plus 2000 concept. The audit results of customers, competitors and change form an external profile called Competitive Setting Profile (CSP) whereas Alignment Company Profile (CAP) is the result of the companys audit which forms an internal profile. The negative gap between the profiles indicates that strategy, tactics, and value applied by PT. X are still lagging behind competitors.
Keywords: gap, Competitive Setting Profile CSP, Company Alignment Profile CAP
Edition: Volume 7 Issue 1, January 2018
Pages: 1356 - 1361
Make Sure to Disable the Pop-Up Blocker of Web Browser
Similar Articles
Downloads: 10 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
New Innovation and Idea, Industrial Engineering, United States of America, Volume 13 Issue 11, November 2024
Pages: 1099 - 1103AI-Powered Knowledge Systems for SME Financial Management: A Conceptual Approach
Aderonke Bankole-Falaye
Downloads: 110
Research Paper, Industrial Engineering, India, Volume 3 Issue 5, May 2014
Pages: 1829 - 1833Value Stream Mapping as a Tool to Identify the Opportunities for Various Lean Techniques: An Auto Industry Case Study
Ramandeep Singh, Ashish Chopra, Parveen Kalra