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Research Paper | Management | China | Volume 6 Issue 12, December 2017
Research on Influencing Factors of Soft Text Marketing Effect Based on ISM Model
Wang Yifeng  | Wang Yue
Abstract: The analysis method of structure interpretation model and factor analysis method is used to analyze the factors affecting the marketing effect of soft text. The calculation results show that the influence degree of each factor on the soft language marketing effect is primary and secondary.
Keywords: ISM model, factor analysis, soft marketing, influential factors
Edition: Volume 6 Issue 12, December 2017,
Pages: 1625 - 1630