Research on Influencing Factors of Soft Text Marketing Effect Based on ISM Model

Abstract: The analysis method of structure interpretation model and factor analysis method is used to analyze the factors affecting the marketing effect of soft text. The calculation results show that the influence degree of each factor on the soft language marketing effect is primary and secondary.

Keywords: ISM model, factor analysis, soft marketing, influential factors

Edition: Volume 6 Issue 12, December 2017,

Pages: 1625 - 1630

How to Download this Article?

Type Your Email Address below to Receive the Article PDF Link

Verification Code will appear in 2 Seconds ... Wait

Research on Influencing Factors of Soft Text Marketing Effect Based on ISM Model

Similar Articles with Keyword 'factor analysis'

Examining the Social Economic Strategies that Influence Sustainability of Community Development Programs

A Study on Negative Effects of Job Stress at Select IT Companies in Hyderabad