Role of Media in Conserving Environment

Parimala Suresh

Abstract: Callous attitude of humans towards the environment has made it more vulnerable and pushed it to the cusp of acute crisis. Unless prudent measures are taken to curtail the degradation of environment then we are doomed to irreparable sufferings. Media can play a vital role in waking up people from theirs slumbre as it is potential enough to deliver particular message to each and every door. This article analyses media's contribution towards safeguarding the environment.

Keywords: Environmental issues, Medias defect, public insensitivity, needed promotion