Role of Pre-Sales in Understanding Consumer Behaviour for SaaS Product

Polimati Naveen Prasad

Abstract: The Influence of Consumer Behavior in INBOUND marketing of a subscription based model, SaaS Product. Its effectiveness on the Business and the willingness towards buying the product is observed and encapsulated in this Research Paper. This Research is an observation of the Products Buying Behavior for Four Months in an Organization and capsuled in this research paper.

Keywords: SaaS Software as a service, Lead, Prospect, Lead Nurturing Lead Enrichment, CRM- Customer Relationship Management tool