International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 126 | Views: 194

Research Proposals or Synopsis | Information Technology | Namibia | Volume 6 Issue 11, November 2017


e-Readiness Assessment of Small to Medium Enterprises for Business to Consumer eCommerce in Namibia

Nkululeko Mthembo | Nomusa Dlodlo [10]


Abstract: The increasing need of convenience and affordable retail space infrastructure has created an opportunity for small to medium enterprise (SME) retailers to adopt online retailing. Namibia has an improved ICT Infrastructure and internet penetration, thus creating an ideal environment for web-based electronic commerce. SMEs have a tendency of focusing on their domestic market whilst neglecting the global marketplace. To tap into this global marketplace a sustainable eCommerce strategy should be adopted by companies. In this regard, the question that arises is, How capable are the Namibian SME retailers to create, adopt, use and diffuse the components of a networked or digital economy using the business to consumer (B2C) business model This research will aim to show the e-Readiness of Namibian SME retailers and how they have adopted the business to consumer e-Commerce model (B2C) in conducting e-Transactions and then recommend ways for adopting the B2C model in Namibias SME retail sector. B2C is a model in which businesses transact with consumers. A survey research design will be adopted in which a number of willing SME business owners will be interviewed and given questionnaires for data collection. Therefore the research will follow a mixed approach encompassing both qualitative and quantitative data analysis. For the research sample, a purposive sampling technique of fifty companies will be adopted. Thematic analysis of the qualitative data will be done using Atlas. ti and SPSS will be used for the analysis of quantitative data. In addition to the e-Readiness assessments, the results of this research will be recommendations on ways for adopting the B2C model in Namibias SME retail sector.


Keywords: E-commerce, E-Readiness, Digital Economy, Business to Consumer B2C


Edition: Volume 6 Issue 11, November 2017,


Pages: 1395 - 1400


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