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Informative Article | Management | India | Volume 6 Issue 10, October 2017

Integration of Cloud Computing in Marketing

Umme Mariya Siddiqui

Abstract: Cloud computing impact on consumer and marketers may be likely as mouth of marketing as it has several feathers in a cap which necessitates paying more attention and is more advisable for reluctant marketers to enter in to new segments. Technologies always played a major role in everydays life. To incorporate such kind of technology which have futuristic approach and at the same time user friendly is always welcome. Marketing is a psychological phenomenon and its impact on consumer is long lasting and always illustrates a significant role in profit earning thus any technology has both advantages and disadvantages when introduced.

Keywords: cloud computing, security, multi-channel campaign, wings, tracks

Edition: Volume 6 Issue 10, October 2017,

Pages: 252 - 253