Effect of Trust and Easy on Decision Online Purchase toward Special Fashion Products

Lita Limpo, Meryana

Abstract: This research aims to examine the effect of trust and ease of use on online purchasing decisions on online fashion shop. The number of samples in this research was 100 respondents who made purchases in the Special fashion product at least once, which collected using a questionnaire with the method of non-probability was sampling. This research found that there is a significant influence between trust and ease of online purchasing decisions on online fashion shop. Online shop specialized in fashion products can further improve the quality of service both regarding providing useful information, customer service, and website. This research found that the trust and ease of use increase purchases on the website particular fashion products.

Keywords: Trust, ease, purchase decision online