International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 164 | Views: 262

Research Paper | Business Management | Indonesia | Volume 6 Issue 10, October 2017


Purchase Intention of an Apartment: An Application of Theory of Planned Behavior (TPB)

Rezki Tegar Wibawa | Hartoyo [13] | Sri Hartoyo [9]


Abstract: The objective of this study was to identify and analyze the factors affecting Theory of Planned Behavior (TPB) on the interest in buying an apartment in Bogor. This study employed online survey method in data collection. Structural Equation Model (SEM) method through Theory of Planned Behavior (TPB) approach as well as descriptive approach were utilized in data analysis. The data were obtained from 153 respondents categorized as having interest and ability to own an apartment in Bogor City. The results showed that there was a positive and significant effect on the interest of buying an apartment in Bogor City. Based on Theory of Planned Behavior (TPB), attitude and subjective norm variable had a significant effect on the purchase interest of an apartment, while perceived behavioral control variable had no significant effect on the purchase intention of an apartment.


Keywords: apartment, purchase interest, TPB


Edition: Volume 6 Issue 10, October 2017,


Pages: 174 - 178


How to Download this Article?

Type Your Valid Email Address below to Receive the Article PDF Link


Verification Code will appear in 2 Seconds ... Wait

Top