A Study on Digital Marketing and its Impact

P. Sathya

Abstract: Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers. We scrutinize the result of digital marketing on the base of firms sales.100 respondents opinion are collected to get the clear picture about the present study.

Keywords: digital marketing, Promotion, Consistent, Interact