International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Informative Article | Management | India | Volume 6 Issue 2, February 2017


A Study on Digital Marketing and its Impact

P. Sathya [4]


Abstract: Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers. We scrutinize the result of digital marketing on the base of firms sales.100 respondents opinion are collected to get the clear picture about the present study.


Keywords: digital marketing, Promotion, Consistent, Interact


Edition: Volume 6 Issue 2, February 2017,


Pages: 866 - 868


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