Issues in Apparel Export Management Faced by Small and Medium Export Houses at Sitapura (Jaipur)

Pooja Meharchandani, Rena Mehta, Sunetra Datt

Abstract: Export business has grown at a faster rate in the present world after the globalization it is prevalent around the globe. Export management is fulfilling the overseas buyer`s requirements of export orders and accomplish objectives to successfully complete the order in time. The present research paper analyses the various Issues Faced by Apparel Export Management faced by Small and Medium Export Houses at Sitapura Industrial Area (Jaipur). There are six dimensions under which the issues are classified and studied. The methodology includes purposive random sampling including a survey collaborated with an interview schedule cum observation method, with a sample size of 40 Export Houses at Sitapura Industrial Area (falling under Garment Zone Area), Jaipur. The study reveals that most important and frequent barrier or issue faced by small and medium Apparel Export Management is Low Labour Productivity, followed by Low Technology, strong International Competition, Lack of Government Assistance and Untrained staff for Exporting

Keywords: Apparel Export Issues, Export management