Agribusiness System of Chrysanthemum Cut Flowers at PT. Bunga Indah Malino

Khaerunnisa, Didi Rukmana, Jusni

Abstract: Chrysanthemum cut flower agribusiness managed by PT. Bunga Indah Malino illustrates the economic potential of the cultivation of large ornamental plants. This study aims to examine the condition of chrysanthemum agribusiness system PT. Bunga Indah Malino and patterns of inter-linkage between these subsystems. This research uses informant with snowball sampling technique so that the analytical method used is descriptive qualitative. Based on the study result, chrysanthemum agribusiness subsystem at Bunga Indah Malino Interest in principle is the same as other agribusiness subsystem consisting of four subsystems namely upstream subsystem, on farm subsystem, downstream subsystem and supporting subsystem. But what distinguishes is the agribusiness process that runs from upstream to downstream. These four subsystems are well under way so that the products produced are export-qualified and become the only floriculture entrepreneur in South Sulawesi Which is GAP (Good Agricultural Practices) certified.

Keywords: agribusiness, cut flowers, chrisanthemum