Research on the Risk Problem of NEEQ of Securities Company-Based on Analytic Hierarchy Process

Pengbo Yang, Xueqin Wang

Abstract: China set up the National Equity Exchange and Quotation (NEEQ)?late in 2013, and the risk management system of the market is still in a constantly improving and optimizing process. In this paper, we put the securities company as the core enterprise as well as a credit transfer in solving the information asymmetry problem between upstream enterprise customers and downstream personal customers from the perspective of supply chain finance. Using analytic hierarchy process (AHP) to calculating the risk score, it may be increased as the target enterprise credit and can attract high net-worth clients (HNW). Meanwhile it can enhance their own credibility, promote the development of collaborative innovation between the securities company's internal businesses.

Keywords: NEEQ, Securities Company, Analytic Hierarchy Process, Risk management