Effects of Change Management Practice on Organizational Performance in the Media Industry in Kenya: A Case of Standard Media Group

Francis Munyalo, Susan Were

Abstract: This study explored the effects of change management practice on organizational performance. The study was conducted using a representative sample of 70 staff members based at the head office in Nairobi, Kenya. A researcher developed questionnaire was administered. Descriptive statistics in the form of percentages, means and frequencies were used for analysis and presentation. In addition spearmans coefficient correlation analysis was used to predict relationships between variables. Recommendations for staffing and resource allocation are given.

Keywords: Digital Migration, Technology, Organizational change management, Competition