Food Market and its Agenda

Parimala S

Abstract: Food advertisement is one of the prominent section in mass media and social media. Food advertisements pull people to walk into the world of illusion about food and culture. Cultural Signs are well mediated through these ads. Culture plays a vital role in the promotion of food. At many times, Media takes Modernization as a base to promote its products among the common public. This has created a sense of excitement about food in the present decade and a cosmopolitan sentiment has become more apparent. This article discusses the effect of food advertising on the consumer culture and its effects on the ill health of the people. Scholarly articles, essays, statistics from scientific studies, and other reliable sources will be used for analyzing information.

Keywords: Mass Media, Advertising, Commercialization, Cultural Commodity, Public Health

How to Cite?: Parimala S, "Food Market and its Agenda", Volume 6 Issue 5, May 2017, International Journal of Science and Research (IJSR), Pages: 1073-1077, https://www.ijsr.net/getabstract.php?paperid=ART20173217, DOI: https://dx.doi.org/10.21275/ART20173217