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Research Paper | Computer Science & Engineering | India | Volume 6 Issue 4, April 2017

Implementation Benefit to Business Intelligence using Data Mining Techniques

Sonu V. Atkari

Abstract: This paper is discussing data mining techniques and business operations areas includes marketing, finance, fraud detection, manufacturing, telecommunication to improve their business and found excellent results. A wide range of marketing companies requires the analysis of millions of shopping transaction records daily such as sales revenue by products to guide personalized marketing, promotional campaigns, costs and incomes and provide historical, current and predictive views of Business operations. An important component of many of these applications is customer profiling, which aims to extract patterns of behavior from a collection of transaction records, and the comparison of such patterns. The outcome of research shows that data mining tools are capable of discovering patterns in data in few hours those expert human quantitative analysts might not find in years of work to help make decision in complex supply chain management, customer relationship management collect and analyze transaction records continuously.

Keywords: Data mining techniques, Business operations, Business intelligence, Supply chain management, Customer relationship management

Edition: Volume 6 Issue 4, April 2017,

Pages: 181 - 184