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Case Studies | Economics | China | Volume 6 Issue 3, March 2017

Multi-Platform Strategy: Tencent Case Study

Yuan Rong | Long Jiancheng ^[3]

Abstract: Two-sides platform is hot topic in the new networked economy, and it is applied in many areas. Network effect is always appearing with two-sides platform. This paper use case study method to figure out how the platforms and services of Tencent contribute to each other and what results these interactions bring under the effect of economies of scope and economies of density theory. This thesis shows that 14 platforms of Tencent belong to four types and six secondary classifications of two-sides platform. The complex interactions between them result the decrease of costs and increase of users and traffics.

Keywords: two-sides platform, network effect, economies of scope, case study, Tencent

Edition: Volume 6 Issue 3, March 2017,

Pages: 110 - 115