Downloads: 167 | Views: 224

Research Paper | Social Science | India | Volume 5 Issue 11, November 2016

Social Media Network for Effective Marketing Communication- A Special Reference to Viral Marketing

Dr Kadambinikatke | Dr Padmalatha N A

Abstract: Zipping and zapping has become greater challenge for advertising agencies to achieve the effective reach. This competition coupled with increasing media cost has pushed the marketers towards alternative channel for effective reach at low cost. Information technology connectivity has paved way for viral marketing. Many marketers are successfully optimizing their communication through viral marketing tools

Keywords: Viral marketing, Marketing Communication, Social media network, Zipping and zapping, relationship building

Edition: Volume 5 Issue 11, November 2016,

Pages: 241 - 243