The Influence of the Media in Politics - Campaigns and Elections

Dr. K. Chandrappa

Abstract: There is a wide-spread belief that there is a strong political bias in the media and while that may be true to some extent, it doesn't have a significant effect on shaping the voter's views. One area that newspapers do take a stand on is in editorials, which has largely dictated by how people view certain publications. Page argues that various media outlets take distinctive stands, which can remain consistent over a period of time.

Keywords: Negative campaign, syndrome, objectivity, Public policy, conveyor, small groups