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Research Paper | Communication or Media Studies | Indonesia | Volume 8 Issue 11, November 2019
Building Involvement of Community in the Environment based Corporate Social Responsibility Program
Abstract: This study is entitled Building Community Involvement in the Environmental Based Corporate Social Responsibility Program. This research was motivated by Angkasa Pura II Ltd. which wanted to contribute to the community in form of CSR program. CSR Program of Angkasa Pura II Ltd. is conducted to minimize the impact of the corporate activities, protect the environment, foster harmonious relation and maintain the continuity of the Company's business. This study aims to understand and explain what and how is the communication process in implementing the communication process of Angkasa Pura II Ltd. This research used qualitative method with single case study design. The result of this study is expected to provide a variety of recommendations related to communication innovation, regarding how the communication model that fits the characteristics of Angkasa Pura II Ltd. Academically, this research is expected to be a reference for further research and can enrich the field of communication especially public relation regarding the discussion of the communication model application in CSR program.
Keywords: Communication, CSR, Environment
Edition: Volume 8 Issue 11, November 2019,
Pages: 619 - 624