A Study on Effectiveness of Social Media and Digital Marketing among Customers in Pathanamthitta District

Anjali Jacob

Abstract: A study on effectiveness of social media and digital marketing among customers in pathanamthitta district is to assess to analyse the effectiveness of social media and digital marketing for marketing goods and services, to know the satisfaction level of customers towards online media, to understand the awareness of customers about social media and digital marketing, to analyse the problems in social media and digital marketing and also to analyse the advertisement and purchasing preference among customers towards online media.60 respondents have been selected following convenient sampling method. Questionnaires were used as data collecting instrument. Data was analyzed using tabulation, percentages, and chi-square. Recommendations from the study was to provide proper awareness about safety and security in social media and digital marketing, Concentrate more in rural area, Adding more benefits and less of charges, create Better legal framework, Introducing new schemes and plans.

Keywords: Social media, Digital marketing, Online media