Research on the Development Strategy of Personal Financing Business of Guangnong Bank

Xiaoli Zhang, Yaoqun Zheng

Abstract: This paper takes Guangnong Bank as the research object. Firstly, it combs the research results of personal finance business of domestic and foreign commercial banks. Then, through data collection and investigation, this paper expounds the product types and business scale of Guangnong Bank's personal financial management business. In addition, it also analyses a series of problems existing in Guangnong Bank's personal financing business, such as single marketing channel, lack of professional financial managers and weak risk awareness of customers. Finally, according to the problems, the paper puts forward some countermeasures to promote the development of personal financial management business of banks.

Keywords: Personal Financing BusinessGuangnong Bank data analysis